Sunday, January 23, 2011

A buzz without music in Mumbai

Dixon does not release his sets online and hardly anyone hears about what he is up to, but that's the very reason he is a sought-after DJ.

DJ Dixon is the Learnado DiCaprio of the EDM (electronic dance music) scene. He rarely gives interviews, does not publish his mixes online and when he does release music, it is met with much fanfare.

This mysterious persona adds to the hype around Dixon's unpredictable house sets which are well-crafted and intriguing. Dixon says, "About five years ago clubs started recording my music and putting it up online. Every set I play is associated with a memory; it could be entering a new country or playing for a certain crowd.

I want people who listen to my music to be part of that memory. I don't want to share it with a person eating a sandwich at a computer. When you hear my music you will might hate it or love it, but that's a memory we will share."

Dixon brings these idiosyncrasies and an eclectic mix of house music to the deck at Aurus tomorrow. Coming from a background of playing marathon 9-hour-long sets for parties, Dixon takes great pleasure in mixing his music up and sub-genres don't matter. "When I started DJing I used to play everything from tech house to acid house. I come from that school of DJing," he says.

After playing house and techno, Dixon joined Sonar Kollektiv, a label that releases downtempo music. The much-acclaimed Jazzanova was one of the artistes he signed and promoted before switching back to house with his label Innervisions. "Jazzanova lost focus after they got commercial recognition.

As DJs you are always exploring new equipment, trying to create something new, they started off like that but now they play more jazz and less electronic. I realized I had to get back to dancefloor music," he says.

Innervisions follows this mantra. With just six releases in a year (that's one-third the amount of most labels), Dixon promises quality over quantity. "I constantly release my own work-in-progress tracks, but actual releases are spaced out. Innvervisions's mix-tapes go online only once in 18 months," he says.

This of course is all part of his 'playing hard-to-get' package. After the release of a compilation in 2009, he gave interviews in 40 publications. In 2010 he didn't give a single one. "I am in a position where I can afford not to give interviews.

There is a certain buzz around people who aren't heard about a lot. Anyway most interviewers ask the same questions," he laughs.

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